Forty colourways. One description. Nothing ranks.
Apparel catalogs do not break at the product level. They break at the variant level, thousands of times over, where nobody is looking.
What breaks in an apparel catalog.
None of it looks broken in your admin. All of it costs you.
- The same description on every colourway
- Google sees duplicates and picks one. The other thirty-nine are invisible.
- The size chart only exists as an image
- Nothing can read it. Not search, not an AI assistant, not a screen reader. It is your most-asked question.
- Variant GTINs never filled in
- Merchant Center rejects the variant, the product stays live, and you never hear about it.
- Fabric, fit and care buried in a supplier PDF
- The three things people actually ask before buying, and none of them are on the page.
- New season drops going live with placeholder copy
- The window where the product is newest is the window where it converts worst.
- Alt text nobody wrote on any of it
- Image search skips every shot you paid a photographer for.
Great products. Pages that sell them short.
Shoppers judge in seconds. Atlios finds your weakest pages and rewrites them to sell.
Vintage Linen Shirt (Sand)
Title
Vintage-Wash Linen Shirt in Warm Sand
Description
Stonewashed European linen that softens with every wear. The warm sand tone layers with everything. Garment-dyed, pre-shrunk, built to last.
Found online
Likely
Reads like
A real brand
This is one product. Atlios does it across your whole catalog.
1 of 2,847 products in this catalog
Customer result
Every colourway carried the same description, so nothing ranked and nothing read like the one to buy. Atlios rewrote the catalog in a single pass.
Family Shoe Centre, apparel and footwear- 2,730
- products fixed in a single day
- 1 pass
- to clear a season's backlog
Questions, answered.
- Does Atlios understand variants, or just products?
- Variants. Checks run at variant level, which is where apparel catalogs actually go wrong. A product can look complete while nine of its twelve sizes are missing barcodes.
- Will it write different copy for each colourway?
- Yes, and that is most of the point. Each variant gets copy that names what is different about it rather than forty copies of the same paragraph.
- Can it pull the size chart out of an image?
- It flags that the chart is trapped in an image and that the data is missing from the product. Getting it into structured fields is drafted for you to check, because getting a size wrong is worse than leaving it blank.
- We drop new styles every week. Will it keep up?
- It syncs on Shopify webhooks, so a new style is checked within seconds of you saving it. New drops surface at the top of the queue while they still matter.
- Will the copy sound like our brand or like a robot?
- The brand glossary holds your product names, your spellings, and the words you never want used. Drafts are built against your existing catalog, not a blank prompt. And you approve every one before it publishes.
Your catalog,
finally caught up.
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